IFEMA renueva su servicio “Against Copy” para proteger la propiedad intelectual, industrial y de marca de los expositores y profesionales de Matelec Industry 2018

IFEMA vuelve a disponer de su servicio “Against Copy” en las ferias CONSTRUTEC, ARCHISTONE, VETECO, BIMEXPO, MATELEC,MATELEC LIGHTING y MATELEC INDUSTRY para asegurar a las empresas expositoras y visitantes profesionales sus derechos de propiedad intelectual, industrial y de marca, así como dar servicio a las patentes e información sobre la nueva ley de Protección de Datos.

La prestigiosa firma PONS IP se ocupará, de nuevo, de esta tarea, que supone una apuesta por la calidad, al ofrecer un servicio jurídico de defensa y acción contra las empresas que copian.


Con “Against Copy”, los salones intentan que los productos y servicios mostrados en los mismos cumplan con la normativa vigente. Para asegurarse de que esto sea así, durante todos los días de celebración, un gabinete jurídico especializado atenderá a los expositores para levantar acta de querellas y denuncias contra empresas que atenten contra la propiedad intelectual, industrial o de marca.


Además, se habilitará un espacio para que los participantes que quieran facilitar muestras de cajas o productos copiados con el fin de llamar sobre ellos su atención al sector profesional, puedan exponerlos en una zona destinada a este fin.


Desde la visión de Feria como servicio global a la industria, los certámenes velarán por el cumplimiento de normativas y homologaciones correspondientes, garantizando que los productos expuestos cumplen todos los requisitos legales y de calidad. Así, se podría llegar a cerrar un stand si los productos expuestos en él fueran objeto de sentencia judicial que exigiera su retirada del mercado. Este servicio, que cuenta con la garantía de éxito de otras ferias organizadas por IFEMA, es un valor añadido de garantía ante posibles conflictos entre empresas expositoras y ante el resto de participantes.


Un servicio añadido


Según el Director de Matelec Industry, Raúl Calleja, “Against Copy” es “un servicio de valor añadido que ofrece IFEMA a la industria y a los expositores de una Feria que será uno de los grandes eventos del sector en el sur de Europa agrupando a más de 1.600 empresas participantes y más de 80.000 visitantes profesionales de 100 países de todo el mundo”.


Por su parte, Rocio Peris, Directora Comercial para España de PONS IP, señala que “para la tranquilidad del expositor, es fundamental contar con un asesoramiento profesional en cuestiones tan sensibles como son la propiedad industrial y la protección de datos. El nuevo Reglamento General de Protección de Datos genera muchas dudas en cuanto a la forma de implementarse. En cuanto a la protección de los activos intangibles (patentes, modelos de utilidad, marcas y diseños industriales), debemos saber cómo actuar frente a eventuales infractores para evitar sorpresas desagradables. Para ello, recomendamos una adecuada planificación de la estrategia de protección atendiendo a los mercados territoriales de interés”.

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