40.000 trade visitors
MATELEC 2016 IS POSITIONING ITSELF AS THE MAIN TRADE PLATFORM IN SOUTHERN EUROPE, DRAWING 40,000 PROFESSIONAL PARTICIPANTS.
MATELEC 2016, a specialised trade show for the electrical, electronics, lighting and Smart factory industry, brought nearly 700 direct exhibitors together under one roof, 45% more than last year’s edition, and 40,000 professional participants from the sector, boosting its geographic coverage across the Iberian peninsula and internationally.
ePower&Building, a trade show spread over 50,000 net square metres in eight pavilions, with 1,300 exhibiting companies and 72,275 professional visitors, is becoming the main trade platform in southern Europe, bringing together all the solutions for the construction cycle.
MATELEC INDUSTRY impresses the sector by presenting an industry-specific trade show, with 250 companies as direct exhibitors in two pavilions, for the development and acceleration in Spain of Industry 4.0, smart factories and advanced manufacturing.
LIGHTEC, lighting solutions is growing significantly and attracting the leading companies in the sector, revealing a technology sector that is dynamic and full of innovation and new ideas.
ePower&Building 2016, the specialised event for all the solutions in the construction cycle, organised by IFEMA, and comprised of industry-specific shows – MATELEC, LIGHTEC, CONSTRUTEC, PIEDRA, VETECO, BIMEXPO, and URBÓTICA, drew 72,275 professional participants between 25 and 28 October at the Feria de Madrid convention centre.
The latest edition of MATELEC was greatly reinforced thanks to, among other elements, the incorporation of leading brands such as Simon, Ledvance, Jung, etc., and benchmarks in the sector, such as Sonepar, Electrostock…, which contributed to making the show the key event in the Spanish installer/integrator sector.
For its part, the first edition of MATELEC INDUSTRY, which showcased industrial automation, electronics, energy management and the digital factory, is positioning itself as the Iberian event for development of Industry 4.0 in Spain by bringing together the entire Iberian industrial fabric and showing thousands of automation and industrial electronics solutions.
Marketing, Innovation and Know-how were the three main lines of the main show for the electrical and electronics industry in Spain, which helped display the economic potential of a sector with major importance for our country’s economy. According to Raúl Calleja, Director of MATELEC “ePower&Building marked a definite turning point for Spain, a country with a construction tradition and vocation, in holding its major international industry trade show, thereby strengthening through this industry platform the positioning of the Spanish channel as an international construction hub. As industry stakeholders, our role is to join in and have others join in.”
The international positioning of ePower&Building as a major platform in southern Europe has resulted in 11% of all visitors to MATELEC being from outside Spain, specifically from 86 countries worldwide. Portugal (35%), Italy (7%), France (4.6%) and Germany (4.2%) were the main European countries of origin for these professional visits to MATELEC 2016. Also worthy of note was the involvement of North Africa, with Morocco (4.6%) at the head, which, due to its geographic proximity and urban development advances, sent large delegations of industry professionals. It was followed by Tunisia, Egypt and the Ivory Coast. From the other side of the Atlantic, Mexico (7%) and Argentina (5.3%) were the main Latin American markets, and they participated in the trade show with the aim of forming trade partnerships with companies in the Spanish market.
The international aspect was noteworthy for the intense trade activity in the form of presentations, market breakfasts, etc. held in the International Business Area, arranged by AMEC, the Association of Internationalized Industrial Companies, which were also the scene of more than 320 B2B meetings with 11 Latin American and 13 African companies, each of which generated an average of 16 meetings with Spanish companies.
Additionally, during the day dedicated to the African market, 39 Spanish companies participated, while during the Latin American day, 35 companies from our country participated. Likewise, the Association of Manufacturers of Electrical Materials, AFME, also played a very prominent role in these bilateral meetings with professionals from the Ivory Coast, Ghana, Iran, Lebanon and Nigeria.
Twelve percent of all MATELEC 2016 exhibitors, with a total of 84 direct exhibitors, were international, coming from 18 different countries.
. Massive support for the professional channel
The professional channel of the sector of installation and integration (12,059 professionals), engineering (5,319) and distribution (5,419) attended their major industry event massively. Thus, MATELEC 2016 evidenced the growth of all regions, particularly Andalusia (with 8% of the total number of domestic visitors), Valencia (7.8%), Castilla la Mancha (7.8%), Castilla y León (7.58%) and Catalonia (6.7%). For its part, Madrid continues to be the principal national market, with 37% of the total number of domestic visitors, gaining in volume but losing relative weight, boosting and expanding coverage of the Iberian territory as a whole.
. The World of the Installer
The National Federation of Electrical and Telecommunications Installations of Spain, FENIE, was well-represented at MATELEC. The Federation impressed visitors with a large stand entitled ‘El Mundo del Instalador’ (The World of the Installer), where numerous meetings and round tables aimed at installation companies, distributors and manufacturers were held, at which topics of special interest for these groups were discussed, such as paths to innovation, future actions and professional certification.
Additionally, FENIE, in collaboration with MATELEC, once again held the Concurso Nacional Jóvenes Instaladores (National Young Installers’ Contest), whose Grand Finale was part of the trade show. A total of 25 young people participated in this grand finale marked by digital innovation and an increase in both the difficulty of the tests and the number of prizes, which this year were expanded to include first-, second- and third-place prizes. Along these lines, thanks to the invaluable support of SONEPAR, the theoretical test in the contest was taken on tablets, demonstrating, in addition, the sector’s commitment to technological innovation.
Juan González García, of A Coruña (ASINEC), from the CIFP Politécnico de Santiago de Compostela vocational high school, was the winner of the XIV edition of the ‘Concurso Nacional Jóvenes Instaladores’. Juan González was followed on the podium by Antonio Escandell Mayans, of Ibiza (ASEMIE), from IES Isidor Macabich, and, in third place, Felipe Luengo Vicente, of Zamora, (AEZA) from IES Río Duero.
In addition, the GRUOPO REXEL, a contest collaborator, wished to renew its support for both the event and for new generations through a drawing for the participants, which was won by the following: Diego Román Rico. AEN (Navarra), from ETI Tudela; Luis Seijas Mosquera, APIEL (Lugo), from IES Politécnico de Lugo, and Antonio Escandell Mayans, ASEMIE (Ibiza), from IES Isidor Macabich.
The contest organising committee, comprised of Miguel Ángel Gómez, Carmelo Fernández, Luis Javier Cajigal, José Manuel Rodríguez, Fernando Carranza, Jaime Alcacer and Javier Expósito, all FENIE members, repeatedly emphasised the professionalism shown by the young installers in this edition and expressed their satisfaction in proclaiming the winner, whom they said did an impeccable job.
Likewise, the Fundación ATRESMEDIA, committed to vocational training, has done important work in disseminating the national phase of the contest, while at the same time demonstrating its support through the participation of its director, Carmen Bieger, in the round table on this subject, ‘El Mundo del Instalador’.
For Jesus Román, general secretary of FENIE, ‘FENIE’s presence at MATELEC has marked a before and after that will drive the change promoted by the Federation and which was manifested in the stand called “El Mundo del Instalador”‘. After analysing how the show went, within FENIE, he continued, ‘there is great satisfaction with how it unfolded due to the significant increase in both attendance and the participation of other benchmark organisations in the industry in the daily activities of the stand’. Among FENIE’s goals for this edition of MATELEC, Román cited, on the one hand, ‘giving visibility to FENIE’s provincial associations and installation companies, and, on the other, contributing to creating industry spaces where the most important stakeholders would find an audience, and we believe they have started laying the groundwork for achieving this’.
. Distribution also exhibits at MATELEC
RS Components, Farnell, Grupo Electro Stocks, Sonepar, etc., showed the thousands of installers who passed by their stands the value solutions they offer to their customers in a very dynamic and direct format which represented an opportunity to position themselves as the installer’s best partner. Josep Figueras Moix, marketing and communiation director of Grupo Electro Stocks, expressed his ‘satisfaction at having had the opportunity to participate in MATELEC 2016 for the first time from our position as a distribution chain for electrical materials. This allowed us to be close to our main customer base, professional installers, who attended the contest, a major industry event, in great numbers this year’. Figueras Moix concluded that MATELEC has been a ‘broadly positive experience for brand dissemination and for making known our differentiating characteristics of always being close to our customers and manufacturers, and regarding the technical support, service and logistics we offer’.
. New professional profiles for MATELEC INDUSTRY
The specialised nature of the content attracted new professional profiles specialised in the industrial sector to MATELEC INDUSTRY. Thus, of the total number of visitors to MATELEC INDUSTRY, 37.26% corresponded to industrial know-how, planning and processes, manufacturing and production, and maintenance and quality. Another 23.4% were engineers working in the area of industrial design, IT systems and technology, and R&D+i;
24.2% were from sales and distribution departments; and 11.6% corresponded to middle and senior management. As for their areas of interest, these were: industrial electronics (22.39%); installations and electrification (21.42%); automation and robotics (19.55%); energy control and management (15.58%); digital factories (8.23%), and other industrial suppliers (12.83%).
For Eloy Madrid, Engineered Solutions Iberia Regional Sales Leader of General Electric, the company that chaired the contest organising committee, ‘we understood from the start the commitment MATELEC INDUSTRY has wanted to make, to provide the necessary boost to make an electrical industry event a leader in southern Europe, and so, at GE Industrial Solutions we made a commitment to be at this edition and to support with our presence an event that we want to see regain its importance, as this is what the market and our customers are asking for. General Electric, moreover, asserts that MATELEC INDUSTRY ‘is a perfect forum for showing our products and solutions, our new ideas, our capacities, and it represents a magnificent opportunity to analyse market trends as well as to benefit from a perfect venue for thanking our customers for their confidence in us’.
. Full agenda of forums and workshops
Over the course of the four days of MATELEC INDUSTRY, a broad programme of technical workshops was offered, which served to complement the intense trade activity of the trade show. Thus, FORO 4.0 was the scene of various meetings and forums addressing the implementation of Industry 4.0 in different economic sectors. These include the food industry, as this was the subject of one workshop in which the great opportunity Industry 4.0 represents for the food industry was stressed. In this respect, Víctor Audera, Managing Director of Industry and SME (MINETUR) stated that ‘digital transformation of the food industry is a train already in motion which must be caught in time to avoid being left behind’. Additionally, during the workshop, there was a round table at which experts on the subject spoke about the need for all food companies to participate in this digital transformation process and offered opinions on the best way to go about it.
The session on industrial cybersecurity based on digital development (Industry 4.0/IIOT) led by ISA ESPAÑA and CCI (Industrial Cybersecurity Centre), for its part, addressed the types of risks cybersecurity defends against in a context in which ‘25% of organisations receive these types of threats, making it foreseeable that more and more experts will be needed in the sector. Implementing cybersecurity from the beginning offers an advantage, even if it means a major investment’, explained CCI director José Valiente, for whom ‘proper cybersecurity prior to production can save the company from losses in the millions’, he asserted.
At the ‘Current situation in the industrial sector in Spain and technological innovation trends’ workshop organised by Automática e Instrumentación, the experts concluded that digital transformation of business is the basis for optimising the productivity of the industrial fabric. At this event, the current situation of domestic industry and the path to be followed with regard to technological innovation necessary to fully adopt Industry 4.0 were examined. Along these lines, Begoña Cristeto, Secretary-General of Industry and SME (MINETUR), analysed from an institutional standpoint the industrial situation in our country, the degree to which companies are adopting new technologies in their production, and the path to be followed within the framework of Industry 4.0. For Critesto, the first step in achieving digital transformation of the industrial fabric is to ‘change our educational plan to introduce interaction with new technologies at earlier ages’.
The Secretary-General of Industry also participated in the ‘Spain 4.0’ workshop organised by AMETIC, which aimed to position our country as a leader in connected industry in Europe and Latin America, in collaboration with the ‘Connected Industry 4.0’ initiative and the set of strategies and plans that exist at the European and international level.
During MATELEC INDUSTRY, there was also a workshop on the differential value of ESCOs (energy service companies) in industry through actual cases, organised by ANESE.
Another outstanding session in Foro 4.0 was entitled ‘Industry 4.0 and the automotive industry’, in which the MATELEC INDUSTRY director Raúl Calleja, along with the IFEMA Motor director, Miguel Aguilar, and the rest of the participating experts reviewed current technology in the industry, the real possibilities that exist with respect to digital transformation of vehicle manufacturing, and the process to be followed for the automotive industry to fully embrace Industry 4.0.
. Human-Centric Lighting of ANFALUM
At yet another edition, LIGHTEC again constitutes an obligatory event for the lighting industry of southern Europe. Thus, Pavilion 6 of the Feria de Madrid brought together the latest innovations in lighting, including the solutions proposed by ANFALUM. The Spanish Association of Lighting Manufacturers unveiled at the show the concept of human-centric lighting, which addresses the influence of lighting on human beings at different moments and in different spaces in daily life. Along these lines, José Ignacio Urraca Piñero talked about the importance of good outdoor lighting, in other words, street lighting, stressing that ‘good outdoor lighting is needed to improve the quality of life of the population’.
. Efficiency awards
MATELEC, the International Solutions Trade Show for the Electrical and Electronics Industry, was the setting for presenting various awards aimed at recognising and valuing innovation and efficiency. Thus, the second edition of the Energy Efficiency Installations Awards was organised by MATELEC, FENIE, and the KNX Association in Spain, which was characterised by the technological quality of the projects submitted and, above all, by a strong commitment to energy efficiency.
For its part, MATELEC and AFME also presented the Third MATELEC Awards for Innovation and Energy Efficiency, which recognise and distinguish products that stand out for incorporating new functional or instrumental features of a technological nature or related to design to introduce improvements in the energy efficiency of the product or installation. At this edition, the award in the Electrical Installation category went to Simon for its innovative Simon 100 range of mechanisms. The finalists were the EM200 series quick installation energy analysers from Calo Gavazzi, and the touchscreen glass Thermo ICE thermostat from Gewiss Ibérica.
In the Industry category, the finalist exhibitors and solutions were: Panasonic Works España with Eneryesa Compact System 7A2, and the Self-feeding Free-cooling System from Solventia Solutions, which won the award in the end.
Lastly, the winner in the Lighting category was ITM Global, with its Coelux 45HC lighting range, with the finalists being the Smart LED luminaire from Gewiss Ibérica and the Tesla series public lighting luminaire from Moonoff.
The increase in visitors and contacts was also highlighted by the MATELEC exhibitors. José Carlos Pedreira, Sales Director of REVALCO, explains that ‘the quality of the exhibitors and of the visitors, who were very numerous, has also increased’. And they also note that the trade show ‘served us very well in presenting the new company philosophy and strategy’. Jesús Rodrigo, Marketing Manager of GEWISS, is very satisfied ‘because we were visited by more people than in previous editions and we have made numerous contacts’. And José Manuel Tirado, Sales Director of CIRCUTOR, detected ‘a greater number of visitors than on other occasions and a more professional profile, which included engineers and installers’.
Satisfaction with LIGHTEC was also high. Cristóbal Ripoll, Managing Director of LEDVANCE, acknowledges that his initial expectations were exceeded: ‘we registered more than 2,000 visitors and held a great many business meetings’. Alberto Fernández, Marketing Director of ARTESOLAR, indicates that ‘ many people interested in architectural lighting stopped by the stand, and we presented important new products like the solar street light’. Luis Ramos, Director of ALVERLAMP, expresses his satisfaction with participating in this trade show for the first time, stating that ‘we were visited by some 500 people, particularly installers’. And Alejandro Esteban, CEO of KIMERA, counted ‘nearly 500 business cards and made numerous contacts that may lead to future business’.
General satisfaction among exhibitors at MATELEC INDUSTRY was also high. Gema Ortega, of the WAGO-DICOMAT y MALLOL ASETYC Marketing Department, explains that her stand ‘was visited by more than 1,000 people and hosted hundreds of business meetings with important customers. We closed some deals, acquired new customers and presented a range of products. Alessandro Sossa, of DELTA ELECTRONICS, states that they were able to ‘show five different technologies’, and that 50% of the visitors were new, and we held more than 200 business meetings’. And Josep Balcells, Sales Manager Iberia of WÜRTH ELEKTRONIK, indicates that his firm ‘held dozens of meetings each day, boosted contacts with customers and presented new products’.
Presentation of new solutions
According to Cristina Avilés, Communication Manager at HIMOINSA, the company met with ‘important existing and potential customers, to whom we presented our new solutions’; in addition, ‘more than 400 people stopped by our stand’. Jaione Benito, Communication Manager of CARLO GAVAZZI, indicates that they ‘received hundreds of visitors and customers, presented energy monitoring and management innovations, held close to 300 business meetings, and exhibited a new range of soft starters and variable speed drives’. And José Casas, coordinator at ALDRO, indicates that they ‘welcomed numerous visitors and held dozens of meetings that could lead to business deals’.
For Xavier Iturralde, of LARRAIOZ, ‘the volume of visitors was very interesting and the quality of the contacts we made very good. We received more than 400 visits, which could have a great business potential, as our conversion rate tends to be 25% over the long term’. Julio Gómez, of CHAUVIN ARNOUX, indicates that ‘hundreds of professional visitors stopped by the stand, particularly electrical maintenance and electrical distribution companies; we held numerous meetings and used the show to do promotions’. And, according to Juan Luis Morcillo, of BITMAKERS, ‘10% of the contacts we made were new, and we promoted product inspection solutions using artificial vision and 3D inspection solutions’.
Mariam Aguilar, of PANASONIC, relates that at her company’s stand, ‘we were crowded with visitors at all times’. And she adds that ‘we counted hundreds of visitors and business meetings, as well as interviews in diverse communications media. Sandra Barbé, Marketing Manager of AB ELECTRONIC, asserted that ‘the demo-machines at the stand attracted the attention of a lot of people, and we held dozens of business meetings’. She also stressed that ‘we have exhibited at MATELEC since the first edition and we exhibited innovations coinciding with our 15th anniversary’. While Marc Ubach, of PROPELEC, explained that they had ‘hundreds of visits per day and held more than fifty business meetings, in addition to presenting a pair of new machines that attracted the attention of many visitors’.
. MATELEC on Social Media
The 2016 edition of MATELEC has achieved the best results in its digital reach on social media. Thus, prior to and during the show , the MATELEC Facebook and Twitter profiles promptly released the latest news of the show, the novelties of its exhibitors, and the various events held within the framework of the show , reaching 598,987 people on FB, while the official #matelec2016 hashtag reached 750,002 on Twitter. Likewise, the social media channels of MATELEC INDUSTRY gained users every day, with special interest shown in the audiovisual content of the different trade show profiles.
Given the success of this edition of the CONSTRUTEC, PIEDRA, VETECO, BIMEXPO, MATELEC, LIGHTEC and URBÓTICA trade shows, under the umbrella of ePower&Building, which have been joined by the new MATELEC INDUSTRY show, IFEMA is already working on next year’s edition, to be held from 13 to 16 November 2018, at the FERIA DE MADRID.