According to the Barometer on Digital Maturity in Spain 2018
Financial services, telco, technology, tourism and industry have improved their digitization, according to the Barometer on Digital Maturity in Spain 2018, prepared by Divisadero and IE Business School. The first three are digital leaders at the moment, while construction, education and energy appear in the lower part of the study. At MATELEC INDUSTRY, the latest data steps by the industry in this digitization process will be on show.
One of the most outstanding movements of 2018, which the study highlights, is that the areas of talent management are committed to the search for highly qualified personnel with digital skills. New areas within companies, such as digital channel sales, along with others such as digital brand and communication and digital & advanced analytics, are at the forefront of digital maturity. This indicates that organizations are increasingly betting on digitization as a business lever.
The fact that these areas are in the lead, and that others such as General Management or strategy remain at a low digital level of maturity, provides an indicator of what the incorporation of the digital transformation implies for many organizations: an improvement in terms of image and the optimization of commercial results.
The appearance of new areas within companies, such as digital sales, which along with digital brand and communication, or digital & advanced analytics occupy top positions in terms of digital maturity, has a focusing and catalysing effect on organizations where they commit to digitization as a business lever.
The fact that these two areas are in the lead, and that the areas of general management or strategy remain at a relatively low level of digital maturity, offers an early indicator of the interpretation of what the incorporation of the digital transformation means for many organizations: an improvement in terms of image and the optimization of commercial results. In other words, digitization is prioritized from the standpoint of improving the contact surface with customers.